About us:
About us:
In April 2022, I (Felix) founded Optimize. I initiated this project because none of the chain waxes currently available on the market met my expectations in terms of lubrication performance and cleanliness. By mid-2023, I successfully completed my dual business administration studies and have since been professionally dedicated to bicycle chains.
Since the inception in 2022, significant progress has been made! It all began with graphene liquid chain wax. The product range has now expanded considerably, transitioning from various liquid wax variants to hot wax. Additionally, suitable ultrasonic baths and cleaning agents are now available.
The latest additions include bearing greases and pre-waxed chains. Soon, bicycle cleaners will also be available.
Vision
Optimize aims to lead the way in bicycle care by developing innovative and highly effective maintenance products. Our vision is to provide cyclists worldwide with an unparalleled riding experience by offering top-notch products that not only optimize the performance and durability of bicycle chains but are also environmentally friendly and sustainable. We strive to set the standards in the bicycle care industry and, through continuous research, development, and a commitment to the highest quality, become a trusted symbol for cycling enthusiasts globally.
Mission
What are the future plans?
Optimize aims to be perceived as a comprehensive provider in the bicycle care sector. The chain wax system is intended to be fully represented by Optimize, covering everything from cleaning to the waxing process. In addition to top-notch chain lubrication products, the care sector will also be addressed.